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Welcoming the Loring S35 to Tradition Coffee Roasters

How we outgrew our old roaster—and why this investment is about more than just roasting more coffee. Every growing business hits the point where what got you here won't get you where you're going. Here's the story of why we moved to the Loring S35, what we look for in a roaster, and why automation supports craft instead of replacing it.

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August 2026
Welcoming the Loring S35 to Tradition Coffee Roasters