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What is Third Wave Coffee? A Journey Through Coffee’s Evolution (Part I of Third Wave Coffee Series)

“Third Wave Coffee” is more than a buzzword—it’s the latest chapter in coffee’s long cultural journey. From the diner mugs of the First Wave to today’s craft brews and beyond, discover how coffee has evolved through the waves and what the future might hold.
By Rachel Porturas

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September 2025
What is Third Wave Coffee? A Journey Through Coffee’s Evolution (Part I of Third Wave Coffee Series)
Cold Brew vs. Espresso: Which Has More Caffeine? (Part I of Cold Brew Series)

Cold Brew vs. Espresso: Which Has More Caffeine? (Part I of Cold Brew Series)

By Brian Burik
What is Hawai‘i Coffee?

What is Hawai‘i Coffee?

By Rachel Porturas
消防署から焙煎所へ：Tradition Coffeeの心臓部

消防署から焙煎所へ：Tradition Coffeeの心臓部

By Rachel Porturas
HCA Conference 2025: A Weekend in Kona Full of Coffee, Connection & Inspiration

HCA Conference 2025: A Weekend in Kona Full of Coffee, Connection & Inspiration

By Rachel Porturas
Feeling Lost in the Coffee Aisle? Try Our Coffee Finder Quiz

Feeling Lost in the Coffee Aisle? Try Our Coffee Finder Quiz

By Samantha Wong
From the Firehouse to the Roastery: The Heart Behind Tradition Coffee

From the Firehouse to the Roastery: The Heart Behind Tradition Coffee

By Rachel Porturas

Our Roasts

LIGHT ROAST

LIGHT ROAST

Light roast coffee offers a multilayered complexity as it retains the unique characteristics of the bean, described as a “roasty” flavor similar to a toasted grain.

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MEDIUM ROAST

MEDIUM ROAST

Coffee roasted to medium typically has a rounded flavor profile and balanced body often described
as having a sweet, mellow and smooth taste.

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MEDIUM/DARK

MEDIUM/DARK

Full of flavor, medium-dark roast coffee beans are a rich, dark brown color with a semi-oily surface creating a sophisticated bittersweet
finish.

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DARK ROAST

DARK ROAST

Dark roast coffee typically has a bold, smoky taste since the
country of origin flavors are almost entirely roasted out leaving a robust, full body classic coffee.

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