Wholesale Specialty Coffee from Hawai‘i! Tradition Coffee Roasters on Faire

If you’ve ever looked for a way to bring our roasts into your shop, café, or office, we’ve found another thoughtful bridge. Tradition Coffee Roasters is now on Faire. Faire is an online business-to-business wholesale marketplace that connects independent brands and makers with local, like-minded retailers—without the noise of big-box platforms or page-one ad budgets.

For us, this isn’t about changing how we work with our wholesale partners—it’s about expanding access and discovery. Faire creates another pathway for entrepreneurs and small businesses to find one another, connect intentionally, and build relationships rooted in shared values around quality, sustainability, and community. It’s one more way small businesses can support other small businesses, on our own terms.

We still deeply value our traditional wholesale relationships and encourage partners to reach out directly—we love getting to know the people behind the businesses we work with. In fact, one of the things we appreciate most about Faire is that it encourages, rather than hides, direct communication between businesses. It’s truly about partnership and discovery, and creating space for thoughtful, transparent relationships to grow. Faire simply offers an additional option for connection, especially for those discovering us for the first time or exploring curated brands to bring into their spaces.

At its heart, this move reflects what we’ve always believed: when we invest in community and create multiple ways to connect, everyone grows. Whether through Faire or a direct conversation, we’re excited to continue building meaningful partnerships and sharing great coffee with businesses that care as much as we do.

Ready to share? Visit us at our Faire storefront and let’s grow together. Already a partner on Faire? We’d be so grateful if you’d share a quick review of your experience