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Mythbusting

How Does Juan Valdez Drink His Coffee?

How does Juan Valdez drink his coffee...We like the nostalgia of imagining him doing coffee old school with a hand grinder and a cast iron kettle over a fire.

By Brian Burik
How Does Juan Valdez Drink His Coffee?

First, a little background on the most famous coffee farmer EVER.

Now sit down, because you might take this rough.

Juan Valdez is not a real person.

He was created in 1959 in the offices of a marketing agency in New York City.

Key Figure
Juan Valdez was the key figure in a massive marketing campaign to promote Colombian coffee as a single-origin product and mark of quality. Even though he’s just a fictional character in a marketing campaign, don’t underestimate what he’s done for the coffee industry and specifically Colombian coffee (which we are a big fan of.)

So...Juan Valdez
Considering he is such a big deal, we think he drinks coffee anyway he wants, but we like the nostalgia of imagining him doing coffee old school with a hand grinder and a cast iron kettle over a fire.

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