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Tradition

Tradition 'Ohana: Never Forget

Discover Tradition ‘Ohana—A personal reflection on 9/11, the strength of Harlem’s firehouse community, and the enduring message of unity, sacrifice, and service. Tradition Coffee Roasters shares coffee knowledge, quality goods, and stories that connect community.

Tradition 'Ohana: Never Forget

On the morning of September 11th, I was on duty. My firehouse was located on 143rd Street in Manhattan, or as we fondly referred to it... Harlem. Though geographically part of Manhattan, Harlem has always possessed its own unique spirit. The community and its firefighters have always been proud to say they lived or worked there. This distinctiveness sets Harlem apart from the towering skyscrapers of Midtown and Downtown. It's a neighborhood brimming with more history and tales than I can encapsulate here. For a long time, including the year 2001, ours was among the busiest fire companies in New York, where the pros and cons of experience were acquired rapidly.

Working on the Pile

I can't recall the exact moment, but soon after 9/11, FDNY posters began appearing among us on the pile, at Trinity Church, and in firehouses. They declared, "FDNY: Still The Greatest Job On Earth." To me, these posters seemed to emerge spontaneously, but they were incredible morale boosters. I've kept one as a memento, and its message still resonates with me. It reminds me of how little it takes to spark a few smiles.

This day will forever be a challenging one, but it's also a day I hold in high esteem. Not because of any particular action I undertook, but for being part of a department, a country, and a world that united in the wake of an event that rattled us all. I'm proud of the selfless deeds, of the unity, of those who stand up for causes bigger than themselves, and of the families that support them.

Today, and always, let's not forget the fragility of life and the essence of sacrifice.

Behind the Scenes: Our Kona Farm Trip Re-cap - Lessons, Laughter, and Lots of Coffee
Behind the Scenes: Our Kona Farm Trip Re-cap - Lessons, Laughter, and Lots of Coffee

Our annual Kona trip is one of our favorite traditions—a chance to connect with the farmers who shape Hawai‘i’s coffee....

Golden Bean Award Winners 2024 & 2025: Tradition Coffee Roasters Brings Home 8 Medals
Golden Bean Award Winners 2024 & 2025: Tradition Coffee Roasters Brings Home 8 Medals

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2025 Holiday Gift Guide
2025 Holiday Gift Guide

Explore our 2025 Holiday Gift Guide featuring fresh-roasted coffees and thoughtfully curated holiday boxes crafted in Kailua. From limited-edition seasonal...

Behind the Scenes: Our Kona Farm Trip Re-cap - Lessons, Laughter, and Lots of Coffee
Behind the Scenes: Our Kona Farm Trip Re-cap - Lessons, Laughter, and Lots of Coffee

Our annual Kona trip is one of our favorite traditions—a chance to connect with the farmers who shape Hawai‘i’s coffee. This year’s visit to Kona Farm Direct opened our eyes to new techniques, inspiring stories, and the deep sense of community behind every cup. From grafting tiny seedlings to tasting fresh fermenting naturals, the day was filled with learning, laughter, and connection.

Golden Bean Award Winners 2024 & 2025: Tradition Coffee Roasters Brings Home 8 Medals
Golden Bean Award Winners 2024 & 2025: Tradition Coffee Roasters Brings Home 8 Medals

Tradition Coffee Roasters brings home 8 Golden Bean medals across 2024 and 2025, including a rare double award winner. Explore this year’s standout coffees, meet the limited releases, and see what the judges loved.

2025 Holiday Gift Guide
2025 Holiday Gift Guide

Explore our 2025 Holiday Gift Guide featuring fresh-roasted coffees and thoughtfully curated holiday boxes crafted in Kailua. From limited-edition seasonal releases to ready-to-gift sets, these offerings bring the taste of aloha to anyone on your list, with bulk discounts available through November.