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What is Hawai‘i Coffee?

Hawai‘i is more than Kona—it’s a diverse coffee-growing region spanning eight islands. Discover what makes Hawai‘i coffee rare, distinctive, and world-renowned, from volcanic soil to innovative farms, and why Tradition partners closely with local growers to share our Hawai‘i coffee with you.
By Rachel Porturas

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August 2025
What is Hawai‘i Coffee?
August 2025
消防署から焙煎所へ：Tradition Coffeeの心臓部

消防署から焙煎所へ：Tradition Coffeeの心臓部

By Rachel Porturas
HCA Conference 2025: A Weekend in Kona Full of Coffee, Connection & Inspiration

HCA Conference 2025: A Weekend in Kona Full of Coffee, Connection & Inspiration

By Rachel Porturas
Feeling Lost in the Coffee Aisle? Try Our Coffee Finder Quiz

Feeling Lost in the Coffee Aisle? Try Our Coffee Finder Quiz

By Samantha Wong
From the Firehouse to the Roastery: The Heart Behind Tradition Coffee

From the Firehouse to the Roastery: The Heart Behind Tradition Coffee

By Rachel Porturas
How to Navigate a Coffee Shop Drink Menu

How to Navigate a Coffee Shop Drink Menu

By Lindsey Burik
Why Coffee Shops Matter for Mental Health

Why Coffee Shops Matter for Mental Health

By Marley Starr

Our Roasts

LIGHT ROAST

LIGHT ROAST

Light roast coffee offers a multilayered complexity as it retains the unique characteristics of the bean, described as a “roasty” flavor similar to a toasted grain.

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MEDIUM ROAST

MEDIUM ROAST

Coffee roasted to medium typically has a rounded flavor profile and balanced body often described
as having a sweet, mellow and smooth taste.

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MEDIUM/DARK

MEDIUM/DARK

Full of flavor, medium-dark roast coffee beans are a rich, dark brown color with a semi-oily surface creating a sophisticated bittersweet
finish.

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DARK ROAST

DARK ROAST

Dark roast coffee typically has a bold, smoky taste since the
country of origin flavors are almost entirely roasted out leaving a robust, full body classic coffee.

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