At Tradition Coffee Roasters, coffee is only the beginning. From youth programs and arts initiatives to environmental stewardship and small-business collaborations, giving back is woven into everything we do. Here’s a closer look at the people, partners, and community efforts that continue to shape our mission across Hawai‘i.

Our annual Kona trip is one of our favorite traditions—a chance to connect with the farmers who shape Hawai‘i’s coffee. This year’s visit to Kona Farm Direct opened our eyes to new techniques, inspiring stories, and the deep sense of community behind every cup. From grafting tiny seedlings to tasting fresh fermenting naturals, the day was filled with learning, laughter, and connection.

Tradition Coffee Roasters brings home 8 Golden Bean medals across 2024 and 2025, including a rare double award winner. Explore this year’s standout coffees, meet the limited releases, and see what the judges loved.